But most people making comics realize at some point that if they want others to pick up the book and read it, well it needs to appeal to them at least a little bit.
And this is where the logo and the titles come into play. Sure, you have a great cover, and a great name for the book too. But what if that name just doesn’t look appealing on the cover? What sort of book does your logo say the book will be? Is it a dark logo, for a Batman type adventure? Or perhaps it’s a period comic about some fantasy world, so you’ve used a Gothic font?